Sustainability as a purpose

Team JoDis is a purpose driven business. We perceive a sustainable business model equal to sustainability in an environmental context, and thus fully incorporated in everything we do.

We perceive the UN 17 Sustainable Development Goals as out beacon, towards which we always strive.

At JoDis sustainability is:

  • Integrated in every decisions we make. 
  • A part of all within Team JoDis - whether you are working with customer service, logistics, HR or finance.
  • Not an easy task, and we are rarely fully satisfied with what we achieve. But we always strive to become wiser with every single decision we make.
  • Considered an absolutely natural part of any business model: We proudly prove that a sustainability choice is also the best choice for both business and planet!
  • Not just a marketing gimmick, but a core necessity in line with product quality and customer service.

 

Our products must sustain a minimal environmental footprint by fully utilising ressources whilst protecting our planet. This way JoDis accomodates consumer needs without risking future generations to atain the same opportunities.

 

Our sustainability targets

  • Produce as recyclable shoes as possible with zero waste to landfill.
  • Reduce environmental impact by half, compared to business standards (Greenhouse gases, water use, waste & packaging and sustainable sourcing).
  • Grow health and livelihood through business: Promote opportunity for women, mental health and fairness in business, thus obtaining a trustworthy and safe business environment.

 

Our approach to raw materials

 

When using leather in our design, we abide to the demands communicated by the “Leather Working Group” audits. The “Leather Working Group” is an organisation that aims to promote sustainable and appropriate environmental business practises within the leather industry. Their audits are originally designed to bring structure to the otherwise inherently disorganised textile production. Here are some examples which has special attention to JoDis:

  • Full traceability to ensure basic animal rights at slaughter
  • Energy rewards for the use of renewable energy create on-site
  • The ability to apply run-off water in the production, as well as the ability to re-use any spill and consumption

The use of glue is still a tricky substance through the sustainability lens since animal oils are commonly used. But as part of our ongoing vegan product development, a still very costly but non-animal sourced formula is undergoing production testing.
The soles of our shoes are all made of rubber, and due to the self-replenishing nature of harvesting raw rubber mass from the rubber tree, the environmental impact is minimal. But still, during production, the surplus of rubber mass as a result of the moulding of soles, goes back into the next batch.
The laces we use are made of BCI certified organic cotton. This means that the farmers supplying cotton must for example:

  • Minimise the harmful impact of crop protection practices
  • Promote water stewardship
  • Care for the health of the soil
  • Enhance biodiversity and use land responsibly
  • Care for preserve fibre quality

Read more about the Better Cotton Initiative at bettercotton.org.
The colouring process is the most challenging one in terms of sustainability ambitions. So far, the initiatives made by the “Leather Working Group” seems to be the ones most approachable to abide. For example:

  • When tanning or dyeing leather, the colours used must be abide to the ‘Restricted substance List’, and no discharge of hazardous chemicals may occur, in line with the “Leather Working Group” Chemical Management Module

To ensure that no Chromium (Cr) is used, in line with EU regulations, shoe samples are continuously sent for extensive testing with Bureau Veritas. Read more at https://www.cps.bureauveritas.com/retail/product-line/softlines/footwear.

 

Our approach to production

 

As much as hand-made shoes equals quality, many may perceive it the equivalent to old-fashioned. This is in no way the case for the production sites we use, where the factories are audited to the highest standards from the “Business Social Compliance Initiative” (BSCI).

BSCI is a membership organisation for production sites and branch organisations, who base their work on the so-called ‘BSCI Code of Conduct’ and ‘BSCI System Rules and Functioning’. BSCI members promotes through their effort a joint monitoring- and supplier development system. Examples of special focus for JoDis:

  • Safety and health of factory employees
  • Well-being for factory employees, including fair rights, pay and the possibility of union membership
  • No discrimination or child labour
  • Avoid environmental degradation

Across many businesses, production sites have accomplished a so-called ‘zero waste lo landfill’ status. This ambition is difficult to obtain in the fashion industry, but it remains a constant focus area for the production sites we employ to produce JoDis shoes.

Shoe production in general is one of the most complex processes within the fashion industry. For comparison, producing a t-shirt requires maybe 4 components, like cotton, label, colour, and thread, usually supplied by one or two vendors. Producing shoes easily amounts to 20 different components, from 10 vendors. Nevertheless, our commitment to sustainability remains the same, and we only perceive this as an opportunity for broader impact in the business.

 

Our approach to procurement

 

Apart from the elements already in the “Leather Working Group” and BSCI audits, we also look at the following elements:

  • Every choice of item to be bought for the JoDis operation is scrutinized for sustainability options: What can we do to fulfil and enhance our sustainability ambition?
  • We choose to collaborate with small- to medium sized businesses, rather than big corporations. For example, all factories on contract are family owned businesses, employing anything from 10 to 120 employees, which from a business perspective gives us scale flexibility.

 

Our approach to logistics

Our shipping partners run their own separate sustainability programs. Here are some examples which we continuously follow up on towards them:

  • 95% of vehicle fleet complying as a minimum to the emission limits set in the EURO 6 norm from 2015
  • Drivers must have completed ECO driving courses
  • Ambition to join the “EU Blue Line” where Liquefied Natural Gas is used as fuel
  • Ongoing vehicle replacement with 20% more fuel efficient trucks

 

Our approach to recycling

We are working on these initiatives:

  • We already have some sites that are able to re-use rubber from the moulding process, since moulding those is like making cookies: Whenever you use your mould, there is always a spill of surrounding material. All of this goes back into new batches of soles. We are pushing all sites to be able to do this
  • Warn-out shoes are shredded to be re-used for new soles
  • As with soles, some leather material remains when cutting the upper parts of shoes. These pieces of excess leather we are re-using in complimentary products. An example of this, is our brand-new collaboration with the hydration company, Retap, where our excessive leather is being used for bottle sleeves. Learn more about Retap at https://retap.com/

 

Our approach to environmental impact

It’s difficult to make a big difference with a relatively small business. This is why we have chosen to team up with the ‘Gold Standard’ organisation, who drives more than 1800 projects across 80 countries, so far. Learn more at https://www.goldstandard.org/.

In line with our marketing approach ‘Inspired by You’, we want to take this into a sustainability collaboration context too. Our route to this goes through your voluntary donations you can choose to apply when buying your next pair of JoDis shoes. You can choose to donate whatever you want, but you can also choose your preferred type of project:

  • Community based energy efficiency
  • Land Use activities + Nature Based solutions
  • Renewable Energy
  • Waste Management
  • Water Benefits

You can submit a donation here.

Overview of protocols, certificates and sustainability partners within raw materials and production

Sustainability input 

Should you have any questions, comments or suggestions linked to our sutainability program, we shall gladly listen!

Please do write us at customerservice@jodisshoes.com.